Branding Furniture

After recently completing an assignment in GMIT Letterfrack on branding i found this article,(after reading many) and found the steps and points it makes applicable to all branding including furniture. Branding is not a new idea and sometimes we all need to look and the successful people in the world and ask how and why? All the points in the article have been pointed out to me and said numerous times (number 4 in particular, to tell a story) but when I saw it connected with the most successful people in the world the penny finally began to drop.

http://www.furninfo.com/furniture-world-articles/3666